About the firm
Independent advice, held to a fiduciary standard.
RURR Advisors is a SEBI Registered Investment Adviser built on a simple idea: advice is only trustworthy when the adviser has nothing to sell.
Who we are
A practice, not a sales desk.
RURR Advisors provides fee-only financial planning and investment advisory services to individuals, families, and businesses in India. We are registered with the Securities and Exchange Board of India (SEBI) under the SEBI (Investment Advisers) Regulations, 2013.
Because we accept no commissions or referral incentives from any product manufacturer, our only source of revenue is the advisory fee paid by our clients. This structure removes the conflicts that affect commission-based distribution and keeps our incentives aligned with yours.
Our work is process-driven and documented. We do not predict markets, chase performance, or promise outcomes. We help you make sound, evidence-based decisions and stay the course.
Registration details
Our SEBI registration
- Registered Name
- Rishu Goyal (Proprietor — RURR Advisors)
- Brand Name
- RURR Advisors
- SEBI Registration Number
- INA000019673
- Type of Registration
- Investment Adviser — Individual
- Registration Validity
- Nov 08, 2024 – Perpetual
- Registered Address
- 603, Tower 1, Parsvnath Srishti Society, Sector 93A, Noida, Uttar Pradesh – 201301, India
- Principal Officer Contact
- rurradvisors@gmail.com · +917715826136
- Corresponding SEBI Office
- SEBI Northern Regional Office
NBCC Complex, Office Tower-1, 8th Floor, Plate B, East Kidwai Nagar, New Delhi – 110023
+91-11-69012998 · sebinro@sebi.gov.in
Leadership
Principal Officer
Rishu Goyal
Proprietor & Investment Adviser
- Qualifications
- FIA, B.Com, Insolvency Professional, Registered Valuer (SFA)
- SEBI registration
- INA000019673
Qualifications & experience
Rishu Goyal serves as Proprietor & Investment Adviser. The professional qualifications currently published by the firm are FIA, B.Com, Insolvency Professional, Registered Valuer (SFA).
Additional biography, certification, and experience details will be published only after they have been supplied and verified.
Our philosophy
How we think about your money.
We believe long-term outcomes come from sound structure and patient discipline — not prediction. Our investment philosophy rests on a few principles: define goals before products, control what can be controlled (costs, allocation, behaviour), diversify broadly, and review regularly without overreacting.
We are deliberately conservative in what we promise. Markets carry risk, and we are honest about it. Our role is to help you take an appropriate amount of risk for your goals — and to stay invested through the noise.